CARU IS WATCHING YOUR…APPS
The Children’s Advertising Review Unit of the Council of Better Business Bureaus (CARU) routinely monitors advertising to children. Through those monitoring efforts, CARU brings challenges against...
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Right of Publicity Update: Watch What You Tweet.
Last month, actress Katherin Heigl sued pharmacy chain Duane Reade for, among other things, violating her right of publicity. (See our previous coverage on the right of publicity here and here.) The...
View ArticleAlert: The NAD Rejects Use of Aggregated Online Consumer Reviews As...
In a case of first impression, the National Advertising Division (NAD) recently issued a decision concerning substantiation for consumer preference claims that should put advertisers on alert. In,...
View Article“Like-Gated” Promotions No Longer Permissible on Facebook
Last week, Facebook, Inc. (“Facebook”) announced a major upcoming change, effective November 5, 2014, to its Platform Policies that will affect the vast majority of promotions run on the platform. The...
View ArticleAlcohol Ads In the Digisphere – New-ish Guides In Town
At the end of September, thirteen leading beer, wine and spirits producers published the Digital Guiding Principles (DGPs) as part of their global commitment to reducing harmful drinking. These are...
View ArticleIt’s Not Just For Kids – FTC Takes Issue with Search Terms and Testimonials
The FTC started 2015 by showing its continued attention to advertising concerning kids and testimonial issues, as well as an advertiser’s purchase of search terms. In a recent case brought against a...
View ArticleBYOB: Be Your Own Broadcaster (and Studio) –What to watch out for in content...
2017 is starting to look like the year of DIY content creation and distribution. Companies are becoming their own studios and broadcasters at a seemingly record pace. If your organization doesn’t...
View ArticleNew Litigation Against National Clothing Retailer for Use of “Up To % Off”...
What Have Retailers Been “Up To” In New Jersey? The last few years have been quite interesting for retailers, with a number of different pricing and advertising related legal issues coming to the...
View ArticleInfoLawGroup Partner Jamie Rubin to speak on “Ad Impression Measurement” at...
Join Jamie Rubin for the 2017 ANA/BAA Marketing Law Conference, November 13-15, 2017 at the Marriott Chicago Downtown Mag Mile. Mr. Rubin will moderate a panel titled Metrics & Monitoring...
View ArticleASA Decision Regarding Use Of Filters In Social Media Advertising
Recently the Advertising Standards Authority for Ireland (“ASA”) issued a decision regarding paid influencers’ use of post-production techniques (such as in-camera filters or Photoshop) that embellish...
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